GSA’s star mark logo gets a makeover for nation’s 250th
Douglas Rissing/Getty Images
By
Frank Konkel
It’s the first time the General Services Administration’s logo has been modified in more than 25 years.
The General Services Administration’s Star Mark — among the most highly visible branding across the federal government — is getting a special addition for 2026 to honor and celebrate the nation’s 250th anniversary.
The GSA 250 Star Mark adds an American flag and stars to the star mark as well as red, white and blue colors. It’s the first modification to GSA’s star logo since the year 2000.
“This GSA 250 Star Mark will be used throughout 2026 to highlight GSA’s role in supporting the federal government and advancing the mission of public service that has defined our country for two and a half centuries,” GSA Administrator Edward Forst said in an email to employees. “As federal employees, we are part of something bigger than ourselves. We are custodians of public trust and contributors to a legacy that began as a bold idea — that ordinary people could claim liberty for themselves and, through courage and sacrifice, build a nation rooted in freedom. The GSA 250 Commemorative Star Mark is a reminder of that shared history and the pride we can take in serving the nation at this pivotal moment in its history.”
The GSA Star Mark is used by thousands of GSA schedule and contract holders to market the products and services they provide to federal agencies. The mark is also on the license plates of countless government-owned vehicles, SmartPay cards and more. According to a GSA official, the logo was designed in-house and will be used throughout 2026.
“GSA has the honor of supporting the White House’s Task Force 250 and Freedom 250 program to help our federal agency partners celebrate the anniversary,” Forst said. “This moment invites reflection on our shared past, our enduring American ideals, and the responsibility each generation carries to strengthen the nation we serve.”
GSA’s commemorative logo is the latest gesture across the government recognizing the nation’s founding in 1776, especially among older agencies. Last June, the U.S. military held a parade in Washington, D.C., while another — the U.S. Postal Service — issued commemorative stamps.
A relative newcomer compared to those agencies, GSA was founded in 1949 to streamline administrative work across the federal government, beginning with disposing of war surplus goods following World War II and managing government records. Today, GSA oversees the government’s real estate portfolio, acquisition services and technology across agencies, with increased importance placed on the agency by President Donald Trump.