Agencies should check out the colorful dials on the U.S. Patent & Trademark Office's online dashboard to see some good dashboard design. Read on for more tips and good examples.
Although good data is the heart of a performance dashboard, agencies should not underestimate the importance of good design, according to a new report.
They have many choices. For example, the design could be a map, like on Recovery.gov, or a series of colorful dials, such as the U.S. Patent and Trademark Office’s dashboard.
But agencies should avoid creating a dashboard that looks like grids of numbers or other approaches that appear to the eye to be masses of text and data without any visual appeal, according to a report on best practices for federal performance dashboards from the IBM Center for the Business of Government.
In defense of IT dashboards
Dashboard design is important and federal agencies should share best practices on their successful designs, recommended Sukumar Ganapati, author of the report and associate professor at Florida International University.
“Although design may be idiosyncratic and vary based on technical capacity within the organization, a set of best practices or standards would enhance design quality,” Ganapati wrote in the report.
Ganapati gave kudos to the patent office’s Data Visualization Center dashboard, which he calls “visually rich,” but he was less complimentary of the Food and Drug Administration’s TRACK dashboards, which he describes as “essentially tables.”
The author suggested that federal authorities create a website with standardized guidelines for dashboard best practices, along with focus groups to further hone the guidelines and gauge usability of the dashboards.
The report also recommends that federal agencies adopt standard data schemas, such as Extensible Business Reporting Language, and maintain high data quality. Without high-quality data, performance measures on the dashboards are compromised and credibility of the dashboard could be damaged, the author wrote.
Standard data definitions and training of key agency personnel are also needed to maintain high-quality data.
Agencies also need to be strategic in their development and use of dashboards, aligning their performance measures to organizational goals and considering who is in their audience, the report said.
“Dashboards are only tools to visualize performance data,” Ganapati wrote. “Their effectiveness depends on how organizations use them to enhance internal performance and external accountability and transparency. Organizations should be cognizant of both the strengths and weaknesses of dashboards.”