4 Ways To Foster Innovation in the Office, According to Google

A man walks past a building on the Google campus in Mountain View, Calif.

A man walks past a building on the Google campus in Mountain View, Calif. Jeff Chiu/AP

Google has become a champion of evidence-based management and is helping other organizations do the same.

“How many golf balls could you fit in a school bus?” This is the kind of question Google and its big tech brethren were once known for asking would-be employees . The reasoning behind the technique seemed intuitive. Ask people odd questions, see how original and well analyzed their thought process was, and you’ll end up hiring creative high-performers.

The trouble is, Google has discovered that the strategy doesn’t actually predict people’s ability to do the job. Instead, it found that it’s best to ask structured questions related to what prospective employees will actually be doing—something that had been studied for many years by HR scholars.

Having learned its lesson, Google has since become a champion of evidence-based management , utilizing internal data through its People Analytics department (its version of HR) and built close relationships with academics. In an impressive move, Google is now paying it forward and trying to help other organizations through its new site re:Work , which aims to “make work better” by sharing management best practice.

The re:Work site, described as a repository of Google’s experience and case studies from other organizations, is still in its infancy. But there is already a wealth of information around four key areas—hiring, management, diversity and analytics.

The information shared throughout the site also provides valuable insight into how Google maintains a high level of creativity and innovation in its workforce. Below are some of Google’s best practices from re:Work that are known to foster innovation.

1. Predicting performance

Google is not the only organization that has used brainteasers to identify creative individuals , but it may be the first to publicly admit that they are ineffective.

The trouble with accurately identifying and managing creative talent often stems from misconceptions of what creativity is. Many believe that creativity is something magical—a burst of insight—that cannot be developed or managed. Many years of creativity research has shown this is not the case , however.

Not only can we identify individuals likely to perform creatively on the job, we can also train them to be more creative, as well as manage creative performance .

While it may be more difficult than less complex forms of performance, there is research that shows there are methods for identifying creative performers, and a clear pattern of characteristics that can be assessed when hiring—including knowledge, skills, abilities, and other characteristics such as personality.

2. Developing managers

When it comes to managers, Google shares another mistake it’s made—thinking that managers don’t matter, and may even kill creativity. Instead it found that, without managers, employees were left overwhelmed with distracting tasks which can actually hurt creativity .

The research supports this. Management (and its close cousin, leadership) are actually quite important to fostering creativity .

Using its people analytics tools, Google identified eight characteristics in particular that made its managers effective, and several of these have been shown to be positively related to employee creativity.

They include empowering your team and not micromanaging, being attentive to employees’ success and personal well-being, establishing a shared vision and strategy for the team, and having technical expertise that allow them to adequately advise the team and evaluate creative ideas.

3. Managing diversity

Many believe that diversity is a sure-fire way to increase innovation. You might expect that by assembling a diverse mix of people, you are automatically more likely to get creative ideas from their different perspectives. While there is some evidence to suggest that diverse perspectives do help foster creativity, it can also lead to increased conflict due to misunderstanding .

At the heart of this problem is the effect of bias on the way people interact with one another. Bias can hinder individuals’ and teams’ abilities to work together, and may also lead team members and leaders to dismiss ideas based on who they came from rather than their merit—ultimately hindering the organization’s innovation.

To help employees understand and manage their unconscious biases, Google has developed a set of “unbiasing” programs that help employees understand and manage their biases, and even provide tools for other organizations to facilitate their own unbiasing workshops. Research has shown that perspective-taking, a technique discussed in the unbiasing workshop, can be used to capitalize on the benefits of diverse perspectives and promote creativity in teams.

4. Team dynamics

A new post to Google’s re:Work blog reveals findings from a new internal study on teamwork. It revealed that it wasn’t who was on the team that mattered so much as how who was on the team interacted.

Google identified five key predictors of successful teams: psychological safety, dependability, structure and clarity, meaning of work, and impact of work. It noticed that the team dynamic found to have the most significant influence on team success was psychological safety, which is how comfortable team members are in sharing ideas and being vulnerable with one another.

Given that psychological safety has been shown to facilitate knowledge sharing , vitality , as well as learning , it is no surprise that it is consistently found to be one of the key ways in which teams as well as organizations can foster creativity.

Not only does Google’s new re:Work site provide useful information and tools for fostering innovation, its willingness to share its best practices and build a hub of ideas for ways to “make work better” is a remarkable innovation in and of itself.

The Conversation

This post originally appeared at The Conversation . Follow @US_conversation on Twitter.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.