Twittervention
The majority of Fortune 100 companies are not using Twitter effectively, according to a new <a href="http://www.webershandwick.com/resources/ws/flash/Twittervention_Study.pdf">study</a> released on Tuesday by public relations firm Weber Shandwick.
The majority of Fortune 100 companies are not using Twitter effectively, according to a new study released on Tuesday by public relations firm Weber Shandwick.
The study found that while 73 percent of Fortune 100 companies registered a total of 540 Twitter accounts, three-quarters of those accounts did not post Tweets often and more than half did not display personality on their account pages. Additionally, 50 percent of Fortune 100 accounts had fewer than 500 followers, a small number when considering the size and reach of a major corporation, the study found. Another 15 percent of Fortune 100 Twitter accounts were inactive, and of those, 11 percent were being used as placeholder accounts to protect corporate names from brand-jacking.
The question is: With Fortune 100 companies lagging behind on leveraging the potential benefits of Twitter, does this mean that government is leading the way?