Federal 100: Ari Schwartz
Name: Ari Schwartz
Title: Senior Director for Cybersecurity
National Security Council
Agency: Executive Office of the President
The inside advocate. To call Schwartz the public face of White House cybersecurity priorities might be pushing it -- much of his work is anything but public -- but in 2014 he was often the one explaining the administration's perspective to the public and other government agencies. Schwartz's long history as a civil liberties and privacy advocate has helped when dealing with would-be critics, while his deep knowledge and (as one Federal 100 judge put it) voice of reason have proven invaluable internally on a wide range of cybersecurity activities.