Two Big Questions for Elon Musk

Elon Musk, CEO of Tesla Motors Inc., introduces the Model X car at the company's headquarters in Fremont, Calif.

Elon Musk, CEO of Tesla Motors Inc., introduces the Model X car at the company's headquarters in Fremont, Calif. Marcio Jose Sanchez/AP File Photo

The Tesla CEO says it would be “morally reprehensible” for his company to build a fully driverless car before introducing semi-autonomous safety features. But how do we know Autopilot is safer than the alternative?

There are two main approaches to building a self-driving car in 2016: Either you design a vehicle to be totally and completely autonomous, so no human input is needed. Or, you design a vehicle that very much requires a human behind the wheel and ready to drive, but over time—with the addition of piecemeal driver-assisted technologies—becomes a fully autonomous car.

Google’s going with the first approach. Tesla has opted for the second. Elon Musk, Tesla’s founder, makes a good argument for this incremental approach to driverless cars in his new master plan for the company.

I should add a note here to explain why Tesla is deploying partial autonomy now, rather than waiting until some point in the future. The most important reason is that, when used correctly, it is already significantly safer than a person driving by themselves and it would therefore be morally reprehensible to delay release simply for fear of bad press or some mercantile calculation of legal liability.

It seems like a no-brainer: Why would any company that has the technology to save lives now wait to make that technology available to the public? Swap in now-standard technologies like antilock brakes, airbags, and power steering, for example, and it’s hard to argue any other way.

But there are two big problems with Musk’s explanation.  

For one, how does Tesla quantify Autopilot’s safety record compared with an ordinary car? Musk says in a car without Autopilot, there is on average one death for every 89 million miles traveled; but in a car with Autopilot, the first death won’t happen for more than twice as many miles.

It’s not clear, however, how he reaches this conclusion. Academics like Missy Cummings, a roboticist at Duke, and John Leonard, an engineer at MIT, have long called for more transparency from the manufacturers working in the self-driving car space. (Tesla didn’t immediately respond to a request for clarification Thursday morning.)

» Get the best federal technology news and ideas delivered right to your inbox. Sign up here.

The second problem with the way Musk talks about Autopilot is a much broader messaging problem. In its enthusiasm to stake a claim in the self-driving car space, Tesla has arguably given the impression Autopilot is more autonomous than it actually is.

To be fair, the company has been very careful about underscoring the technology’s limitations. Notice that, even in Musk’s bold statement about his company’s moral obligation to the public, he highlights that Autopilot is safer “when used correctly.”

(As a side note, this is why it’s so important for Tesla to be transparent about the data behind its safety claims: Otherwise “when used correctly” becomes an unlimited get-out-of-jail-free card, because anything can be dismissed as incorrect usage.)

Tesla was similarly careful in the wording of a statement it released after a driver using Autopilot died in a collision with a tractor trailer in May.

“It is important to note that Tesla disables Autopilot by default and requires explicit acknowledgement that the system is new technology and still in a public beta phase before it can be enabled,” Tesla wrote at the time. “Additionally, every time that Autopilot is engaged, the car reminds the driver to ‘Always keep your hands on the wheel. Be prepared to take over at any time.’”

It’s still unknown whether the driver who was killed was following those instructions, but it’s obvious many Tesla drivers treat Autopilot as more autonomous than it actually is. There’s proof of this all over YouTube, where several Tesla drivers have uploaded videos of themselves pushing (and in some cases blowing past) the limits of how Tesla says Autopilot should be used.

“They advise you keep your hands on the steering wheel when using the auto-steer, but as we’re testing, you really don’t need to,” says one man in a video that’s had nearly 2 million hits on YouTube. “No hands, no feet, and I’m not nervous at all, really,” he adds, while cruising at 75 miles per hour on a highway.

In Tesla’s new master plan, Musk made it clear the company has no plans to pivot from its incremental approach to autonomy.

“It would no more make sense to disable Tesla's Autopilot, as some have called for, than it would to disable autopilot in aircraft, after which our system is named,” he wrote.

But by continuing to talk about Autopilot as a facet of eventual driverlessness, Musk may be undermining the very safety he’s promising to the public.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.