The Turkey with the most Facebook likes and shares will receive the Presidential pardon.
The White House turkey pardoning ceremony is a Thanksgiving tradition, but what happens to the poor birds that don't get pardoned? The White House's new social media outreach makes us go all existential on the holiday. The White House is asking people to choose which fowl will be the 2012 National Thanksgiving Turkey. Per the White House blog this is "first time ever, the American public will get its say" in this matter, and they are faced with two worthy candidates.
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