Smart grid needs a dose of social networking

If people can quit smoking and lose weight, then surely then can save energy at home, says GroundedPower.

The Newton, Mass.-based start-up is one of dozens of smart-grid companies working in home energy efficiency, but it's one of the few whose founders are versed in psychology and behavioral science. That's one reason GroundedPower has chosen to focus on people as much as technology.

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