The future is social, not search, Facebook COO says

Wired: Epicenter

Facebook has cash flowing from its innovative ad business and it's leading the net from the information age to the social age, where people will finding their important answers not through Google but through their friends, Facebook COO Sheryl Sandberg said Wednesday. Facebook will be profitable since it is the only company making advertising truly targeted, as the web has long promised advertisers, Sandberg said on stage Wednesday at the Web 2.0 Summit in San Francisco.

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