U.S. Army enlists salesforce.com for recruiting

The U.S. Army is using the customer relationship management software of Salesforce.com in a pilot program to help it recruit for Uncle Sam. The Salesforce.com application is being used in conjunction with the Army Experience Center, a special facility that opened in a Philadelphia shopping mall last fall. It includes simulators, games and interactive career tools in a spacious environment that's a far cry from the drab federal offices where recruiters and prospects once met.

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