More than three-quarters of American companies and nonprofits that aren't already using video games and interactive software for training plan to use them within five years. Already, 70 percent of major employers are using games. A new study released yesterday by the Entertainment Software Association also found that 75 percent of those using the technologies plan to use them more often in the next three to five years.
That's a pretty ringing endorsement no matter how you cut it, and one federal agencies should heed.
In the press release announcing the study, Michael D. Gallagher, chief executive officer of the ESA, which represents U.S. computer and video game publishers, said, "Businesses across the spectrum, from automobile manufacturers to financial service providers, are utilizing entertainment software to help educate their employees."