recommended reading

Study finds Republicans have higher digital IQ than Democrats

There are seven geniuses in the Senate, and conservative Sen. Jim DeMint, R-S.C., has almost as much "digital velocity" as Lady Gaga, says a new study by business professors at The George Washington University and New York University.

The unique analysis by Doug Guthrie, dean of the GW School of Business, and Scott Galloway, a marketing professor at NYU's Stern School of Business, assessed the digital IQ of all 100 senators, and found that Republicans are savvier on social networks like Twitter and Facebook than their Democratic colleagues.

The study found that seven out of 100 senators were rated as "genius," the highest level of digital competence. Four of the seven were Republicans, who overall had an average digital IQ that was 5.5 points higher than the average for Democrats. DeMint, with many fans among the tea party movement, "has the greatest digital velocity (acquiring likes and followers) of any senator," the professors said.

Not too surprisingly, senators who are up for re-election this fall are reaching out the most on social media platforms in an effort to boost their Web profiles. "It appears that U.S. senators are making their comprehension of the social media realm a priority and are using it as a way to engage prospective voters and mobilize grassroots efforts," Guthrie said.

"As a forward-looking indicator, social media following may be a crystal ball for what will happen in the voting booth this November, and it's looking very red," Galloway said.

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • Modernizing IT for Mission Success

    Surveying Federal and Defense Leaders on Priorities and Challenges at the Tactical Edge

    Download
  • Communicating Innovation in Federal Government

    Federal Government spending on ‘obsolete technology’ continues to increase. Supporting the twin pillars of improved digital service delivery for citizens on the one hand, and the increasingly optimized and flexible working practices for federal employees on the other, are neither easy nor inexpensive tasks. This whitepaper explores how federal agencies can leverage the value of existing agency technology assets while offering IT leaders the ability to implement the kind of employee productivity, citizen service improvements and security demanded by federal oversight.

    Download
  • Effective Ransomware Response

    This whitepaper provides an overview and understanding of ransomware and how to successfully combat it.

    Download
  • Forecasting Cloud's Future

    Conversations with Federal, State, and Local Technology Leaders on Cloud-Driven Digital Transformation

    Download
  • IT Transformation Trends: Flash Storage as a Strategic IT Asset

    MIT Technology Review: Flash Storage As a Strategic IT Asset For the first time in decades, IT leaders now consider all-flash storage as a strategic IT asset. IT has become a new operating model that enables self-service with high performance, density and resiliency. It also offers the self-service agility of the public cloud combined with the security, performance, and cost-effectiveness of a private cloud. Download this MIT Technology Review paper to learn more about how all-flash storage is transforming the data center.

    Download

When you download a report, your information may be shared with the underwriters of that document.