recommended reading

Apple CEO Not Interested in Cheap iPhones

Ng Han Guan/AP

If the $550 price tag of the iPhone 5C hadn't already made it clear that the C stands for "color" (as in the case) and not for "cheap,"Apple CEO Tim Cook reiterated to Bloomberg Businessweek's Sam Grobart that the company isn't interested in making low-end phones for the masses. "We’re not in the junk business," said Cook. "I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business," he added.

Many had expected that with iPhone saturation in richer places like America and Europe, Apple would create a budget model for to sell in countries like China and India where for most people the price of an iPhone is out of reach. But, after last week's unveiling it became clearthe company hadn't done that, exactly. "We never had an objective to sell a low-cost phone," Cook said. "Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost."

Read more on Atlantic Wire.

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • Modernizing IT for Mission Success

    Surveying Federal and Defense Leaders on Priorities and Challenges at the Tactical Edge

    Download
  • Communicating Innovation in Federal Government

    Federal Government spending on ‘obsolete technology’ continues to increase. Supporting the twin pillars of improved digital service delivery for citizens on the one hand, and the increasingly optimized and flexible working practices for federal employees on the other, are neither easy nor inexpensive tasks. This whitepaper explores how federal agencies can leverage the value of existing agency technology assets while offering IT leaders the ability to implement the kind of employee productivity, citizen service improvements and security demanded by federal oversight.

    Download
  • Effective Ransomware Response

    This whitepaper provides an overview and understanding of ransomware and how to successfully combat it.

    Download
  • Forecasting Cloud's Future

    Conversations with Federal, State, and Local Technology Leaders on Cloud-Driven Digital Transformation

    Download
  • IT Transformation Trends: Flash Storage as a Strategic IT Asset

    MIT Technology Review: Flash Storage As a Strategic IT Asset For the first time in decades, IT leaders now consider all-flash storage as a strategic IT asset. IT has become a new operating model that enables self-service with high performance, density and resiliency. It also offers the self-service agility of the public cloud combined with the security, performance, and cost-effectiveness of a private cloud. Download this MIT Technology Review paper to learn more about how all-flash storage is transforming the data center.

    Download

When you download a report, your information may be shared with the underwriters of that document.