Apple has never been afraid to disrupt itself, and as the mass of budget iPhone rumors piles up, a picture of a device that will cannibalize existing iPhone sales but help guarantee Apple’s future is starting to emerge.
First, the rumors: The following video, produced as an advertisement for an Android-based clone of the forthcoming budget iPhone could be fake. Even if it is, it’s such a perfect distillation of what’s been bouncing around the sites that publish Apple leaks for months that it succeeds as a mockup of the (still rumored) budget iPhone.
Here’s what’s important to know about this new iPhone: According to the rumors, it will have a plastic case, a 4″ screen just like the iPhone 5, and it will probably cost half as much as the iPhone 5, or about $330 before any subsidy from your carrier. Given those specs, it will necessarily involve some compromises. For example, it’s likely to have essentially the same innards as the iPhone 4S (but with a bigger screen).