recommended reading

Chinese Messaging App Heads to India But “Has No Business Plan”

auremar/Shutterstock.com

Tencent, China’s biggest internet company, is about to launch a huge marketing push in India for it instant messaging app, WeChat, says a source close to the company’s marketing team.

According to the source, the WeChat India blitz will entail front-page advertorials in the city supplements of the Times of India, a leading newspaper, followed by ad spots debuting during the semi-finals of the wildly popular Indian Premier League, a cricket tournament, at the end of May. WeChat has signed two young Bollywood actors, Varun Dhawan and Parineeti Chopra, to star in the IPL commercial, the source says.

Tencent declined to comment on the rumor. But if true, the campaign will earn WeChat a massive audience. The TOI is the most widely read English-language newspaper in India, with a readership of nearly 8 million nationwide and 1.6 million in Mumbai alone. The IPL clocked 100 million television viewers in its opening week this year.

With some 40 million WeChat users outside China and dreams of becoming as dominant as Facebook, Tencent’s WeChat push in India makes sense. Smartphone penetration is growing and Indians are enthusiastic users of messaging. The app became available in India last August and can be downloaded for free across all carriers and platforms, including iOS, Android, Blackberry, Windows and Symbian.

Read more at Quartz.

(Image via auremar/Shutterstock.com)

Threatwatch Alert

Spear-phishing / Stolen credentials / User accounts compromised

Gmail Scam Tricks Users With Convincing Login Page

See threatwatch report

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • It’s Time for the Federal Government to Embrace Wireless and Mobility

    The United States has turned a corner on the adoption of mobile phones, tablets and other smart devices, outpacing traditional desktop and laptop sales by a wide margin. This issue brief discusses the state of wireless and mobility in federal government and outlines why now is the time to embrace these technologies in government.

    Download
  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

    Download
  • A New Security Architecture for Federal Networks

    Federal government networks are under constant attack, and the number of those attacks is increasing. This issue brief discusses today's threats and a new model for the future.

    Download
  • Going Agile:Revolutionizing Federal Digital Services Delivery

    Here’s one indication that times have changed: Harriet Tubman is going to be the next face of the twenty dollar bill. Another sign of change? The way in which the federal government arrived at that decision.

    Download
  • Software-Defined Networking

    So many demands are being placed on federal information technology networks, which must handle vast amounts of data, accommodate voice and video, and cope with a multitude of highly connected devices while keeping government information secure from cyber threats. This issue brief discusses the state of SDN in the federal government and the path forward.

    Download
  • The New IP: Moving Government Agencies Toward the Network of The Future

    Federal IT managers are looking to modernize legacy network infrastructures that are taxed by growing demands from mobile devices, video, vast amounts of data, and more. This issue brief discusses the federal government network landscape, as well as market, financial force drivers for network modernization.

    Download

When you download a report, your information may be shared with the underwriters of that document.