recommended reading

The Choice in India’s Mobile market: A $2 Samsung Sticker or an $800 BlackBerry 10

A shopkeeper displays BlackBerry mobile phones in his shop in Ahmadabad, India in 2010.

A shopkeeper displays BlackBerry mobile phones in his shop in Ahmadabad, India in 2010. // AP file photo

There’s no better place than Palika Bazaar, a maze of hundreds of shops in central New Delhi, to get the pulse on India’s mobile market. Quartz ventured here the day after BlackBerry announced its pricing plan on its new Z10 for this key emerging market: a gasp-inducing 43,490 rupees ($804).

That’s more than a cheap motorbike, more than most people’s monthly mortgage, and more than a mobile shop’s monthly rent. And based on shopkeeper’s conversations with customers—many of them first-time smartphone buyers—BlackBerry’s days here seem numbered.

At Electronic Avenue, the salesman named Khan went through the motions with a customer. “No, it doesn’t have many games. No, it doesn’t have Instagram. No, it doesn’t have Whatsapp. Don’t waste time, Madam, let me show you the iPhone,” he says.  “The only reason to use it is if your company buys it for you.”

Read more at Quartz.

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • Modernizing IT for Mission Success

    Surveying Federal and Defense Leaders on Priorities and Challenges at the Tactical Edge

    Download
  • Communicating Innovation in Federal Government

    Federal Government spending on ‘obsolete technology’ continues to increase. Supporting the twin pillars of improved digital service delivery for citizens on the one hand, and the increasingly optimized and flexible working practices for federal employees on the other, are neither easy nor inexpensive tasks. This whitepaper explores how federal agencies can leverage the value of existing agency technology assets while offering IT leaders the ability to implement the kind of employee productivity, citizen service improvements and security demanded by federal oversight.

    Download
  • Effective Ransomware Response

    This whitepaper provides an overview and understanding of ransomware and how to successfully combat it.

    Download
  • Forecasting Cloud's Future

    Conversations with Federal, State, and Local Technology Leaders on Cloud-Driven Digital Transformation

    Download
  • IT Transformation Trends: Flash Storage as a Strategic IT Asset

    MIT Technology Review: Flash Storage As a Strategic IT Asset For the first time in decades, IT leaders now consider all-flash storage as a strategic IT asset. IT has become a new operating model that enables self-service with high performance, density and resiliency. It also offers the self-service agility of the public cloud combined with the security, performance, and cost-effectiveness of a private cloud. Download this MIT Technology Review paper to learn more about how all-flash storage is transforming the data center.

    Download

When you download a report, your information may be shared with the underwriters of that document.