recommended reading

Survey: Campaign contributors stick to traditional tools

Despite a range of new social media and technology, most contributors to this year's presidential campaigns continue to make donations in more traditional ways, according to a new survey released by the Pew Internet and American Life Project.

Pew surveyed 2,010 people, 13 percent of whom said they had donated to presidential campaigns.

Of those who contributed, 67 percent donated in person, over the telephone, or through the mail. A further 50 percent said they contributed online or via e-mail.
Meanwhile, 10 percent said they had made donations on their cellphones, either by text message or using a mobile app.

"That works out to just 1 percent of all American adults who have made a presidential contribution directly from their cell phone this election season," the report's authors note. "By way of comparison, prior Pew Internet research has found that roughly one in 10 American adults have made a charitable donation of any kind using the text messaging feature on their cell phone."

The poll was conducted at the end of September, just about a month after the campaigns of both GOP candidate Mitt Romney and President Obama began accepting donations by text message. Under the system, which has been used by charities for several years but just got the green light from federal election officials earlier this year, donations are charged to users' phone bills.

Democrats are more likely than Republicans to use online methods to contribute, the survey found. Fifty-seven percent of Democrats said they had donated online, versus 34 percent of Republicans. Fifteen percent of Democratic respondents said they had donated via cellphone, compared to 6 percent of Republicans.

The survey was the result of two landline and cellphone polls conducted during the last two weeks of September. The margin of error for the entire survey is +/- 2.6 percentage points, while the margin of error for the presidential campaign contributors is +/-6.3 percentage points.

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats


Close [ x ] More from Nextgov

Thank you for subscribing to newsletters from
We think these reports might interest you:

  • It’s Time for the Federal Government to Embrace Wireless and Mobility

    The United States has turned a corner on the adoption of mobile phones, tablets and other smart devices, outpacing traditional desktop and laptop sales by a wide margin. This issue brief discusses the state of wireless and mobility in federal government and outlines why now is the time to embrace these technologies in government.

  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

  • A New Security Architecture for Federal Networks

    Federal government networks are under constant attack, and the number of those attacks is increasing. This issue brief discusses today's threats and a new model for the future.

  • Going Agile:Revolutionizing Federal Digital Services Delivery

    Here’s one indication that times have changed: Harriet Tubman is going to be the next face of the twenty dollar bill. Another sign of change? The way in which the federal government arrived at that decision.

  • Software-Defined Networking

    So many demands are being placed on federal information technology networks, which must handle vast amounts of data, accommodate voice and video, and cope with a multitude of highly connected devices while keeping government information secure from cyber threats. This issue brief discusses the state of SDN in the federal government and the path forward.

  • The New IP: Moving Government Agencies Toward the Network of The Future

    Federal IT managers are looking to modernize legacy network infrastructures that are taxed by growing demands from mobile devices, video, vast amounts of data, and more. This issue brief discusses the federal government network landscape, as well as market, financial force drivers for network modernization.


When you download a report, your information may be shared with the underwriters of that document.