recommended reading

What Mitt Romney's VP app learned from Zynga

Evan Vucci/AP

The genius of the new Mitt Romney VP app is a lot like the genius of an addictive, yet simple, Zynga game, but instead of convincing you to keep tapping for FarmVille corn, this app asks you tap to get a politician's name. Like the games we have gotten ourselves addicted to, Romney's app plays on our mental desires. When you fire up Mitt VP, the purpose doesn't exactly jump out at you. And you might be underwhelmed by its lack of functions. It seems to be designed to do just one thing: tell users Romney's VP pick "first" -- whatever that means, since everyone who gets the app will be "first," and in order to get the news first from the app you would have to have it open at just the right moment before the headline "X is selected as Mitt Romney's vice president" doesn't blare at you from every other media device. Why would anyone use it at all? But, after spending time with the app and talking to a few app experts, that's sort of the function: convince you to keep using it long enough to get other people to use it. Every page of Romney's app does something for the campaign. Unlike Barack Obama, who has essentially had three years to prepare for this election, and has released a much more full-featured campaign app, Romney hasn't had as much time. But his app designers do appear to have learned what's worked from the Zyngas of the world in building an app whose main purpose is to replicate itself. 
Read the full story at The Atlantic Wire.

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats


Close [ x ] More from Nextgov

Thank you for subscribing to newsletters from
We think these reports might interest you:

  • It’s Time for the Federal Government to Embrace Wireless and Mobility

    The United States has turned a corner on the adoption of mobile phones, tablets and other smart devices, outpacing traditional desktop and laptop sales by a wide margin. This issue brief discusses the state of wireless and mobility in federal government and outlines why now is the time to embrace these technologies in government.

  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

  • A New Security Architecture for Federal Networks

    Federal government networks are under constant attack, and the number of those attacks is increasing. This issue brief discusses today's threats and a new model for the future.

  • Going Agile:Revolutionizing Federal Digital Services Delivery

    Here’s one indication that times have changed: Harriet Tubman is going to be the next face of the twenty dollar bill. Another sign of change? The way in which the federal government arrived at that decision.

  • Software-Defined Networking

    So many demands are being placed on federal information technology networks, which must handle vast amounts of data, accommodate voice and video, and cope with a multitude of highly connected devices while keeping government information secure from cyber threats. This issue brief discusses the state of SDN in the federal government and the path forward.

  • The New IP: Moving Government Agencies Toward the Network of The Future

    Federal IT managers are looking to modernize legacy network infrastructures that are taxed by growing demands from mobile devices, video, vast amounts of data, and more. This issue brief discusses the federal government network landscape, as well as market, financial force drivers for network modernization.


When you download a report, your information may be shared with the underwriters of that document.