The policy would likely require visitors to permit Defense sites to place on their computers tracking devices, which have become common on commercial sites.
The Defense Department and civilian agencies are considering allowing Web managers to place cookies, which collect personal information to target content, on their websites, but only if visitors give their consent, a top Defense official said on Wednesday.
"People have strong feelings about the right to privacy, so we're going to have to navigate" through the benefits and caveats of allowing cookies, said David Wennergren, deputy chief information officer at Defense, in an interview with Nextgov. Wennergren was attending an annual dinner hosted by the trade group TechAmerica, which honored him with a government executive of the year award.
Since 2000, government officials have banned federal websites from using cookies to protect civil liberties. But the policy was instituted years before the advent of social media, which largely relies on cookies. Today, Internet users are accustomed to giving up some privacy in return for receiving more interactive online services. For example, cookies enable commercial websites to monitor a user's most-frequently visited pages to recommend other content that might be interesting and useful.
Now with the popularity of cookies, the White House, in consultation with agencies, is expected to roll back some prohibitions to make government websites more engaging.
"It might be one of these things where we have to opt in" to first give users the choice of being tracked before activating a cookie, Wennergren said. Many commercial sites have opt-out policies that capture a user's online behavior by default unless the user takes action to disable the cookie.
"That's what we're sorting through right now," he said. Wennergren noted Web users have come to expect customized online experiences and transactions that require them to provide personal information.
Wednesday's event brought together information technology executives and federal leaders to recognize the partnership between government and industry in advancing innovation.
"It's hard for people because they've kind of gotten used to the way we run things and it's shifting," he told the audience when he accepted his award.
In February, Defense issued a social media directive aimed at opening Defense networks to discussion forums, including Twitter, YouTube and Facebook, that had previously been blocked.
"Don't ever underestimate the power of team and that you yourself have to be an agent for change," Wennergren said.
A trend that concerns Wennergren's colleagues that he singled out is cloud computing, an on-demand IT arrangement in which a user accesses applications and saves work on a third-party's network, rather than through in-house servers and data centers.
"Everybody that I work with is really excited about the cloud as long as they're not in anybody else's cloud," said Wennergren, who also serves as vice chair of the federal CIO Council. "It's OK. We'll bring them along."