Taking Twitter Too Far?

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By Emily Long

By Emily Long

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Sun Microsystems Chief Executive Officer Jonathan Schwartz late last week announced his resignation on Twitter. His <a href="http://twitter.com/OpenJonathan/status/8620937722">tweet</a> incorporated a bit of haiku -- Financial crisis/Stalled too many customers/CEO no more -- and fell just below the platform's 140-character maximum. When major private sector players start using social media to break news, will others follow suit?

Sun Microsystems Chief Executive Officer Jonathan Schwartz late last week announced his resignation on Twitter. His tweet incorporated a bit of haiku -- Financial crisis/Stalled too many customers/CEO no more -- and fell just below the platform's 140-character maximum. When major private sector players start using social media to break news, will others follow suit?

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