This tax filing season more taxpayers are filing online through the IRS' e-file program. (For a recent Tech Insider item on the success of e-file, click here.) What's behind e-file's success is focusing on convincing users to adopt an innovative process, argues Stephen Holden, a former IRS executive now teaching at the information systems department at the University of Maryland, Baltimore County.
In his September 2006 report, "A Model for Increasing Adoptions: Lessons Learned from the IRS e-file Program,â€ Holden writes that successful innovation adoption involves four sequential steps: external factors; investing in innovation; promoting and advertising; and measuring impact. (view image).
A factor not essential to innovation adoption is cutting edge technology. Rather, Holden argues that creating an organization focused solely on the program helps lead to successful e-government programs. Overall, Holden lists five lessons learned from working on e-file:
â€¢ Create an organization focus.
â€¢ Develop collaborative partnerships with stakeholders.
â€¢ Invest in innovation.
â€¢ Shift from a â€œField of Dreams [e.g., â€˜build it and they will comeâ€™]â€ mentality of marketing to proactive outreach.
â€¢ Use program performance data to drive decisions.
NEXT STORY How to Think Better About Security