Wikipedia founder Jimmy Wales now wants to apply the wisdom of crowds (the theory that the collective decision of a large number of people is more efficient or accurate than a single decision of any individual) to search engines. According to Bloomberg reporter Jonathan Thaw, "Wikia Inc., the San Mateo company co-founded by Wikipedia creator Jimmy Wales, plans to challenge Google Inc. and Yahoo Inc. with a search engine that lets users edit and fine-tune its results." The idea is that thousands of people working on the search engine will produce a better product than a product worked on by programmers at any one company. Wikia aims to capture 5 percent of the $7 billion search market, according to the article (via Slashdot).
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