With furloughs and pay freezes in the news, feds could be forgiven for not showing a lot of love these days. But that isn’t stopping one of America’s most recognizable federal employees from doubling down on good feelings.
Smokey Bear, who’s spent decades warning America’s campers to beware of sparking wildfires is now handing out hugs on top of those stern warnings, according to a new ad campaign debuted in the New York Times on Thursday.
The ad shows Smokey giving a “bear hug” to a camper who’s followed the proper procedure for ensuring a fire is out before leaving his campsite.
Joseph Marks covers cybersecurity for Nextgov. He previously covered cybersecurity for Politico, intellectual property for Bloomberg BNA and federal litigation for Law360. He covered government technology for Nextgov during an earlier stint at the publication and began his career at Midwestern newspapers covering everything under the sun. He holds a bachelor’s degree in English from the University of Wisconsin in Madison and a master’s in international affairs from Georgetown University.