recommended reading

Here’s That $200 Internet Toothbrush No One Asked for

This process is about to get way more expensive.

This process is about to get way more expensive. // Alliance/Shutterstock.com

What’s your dental hygiene routine lacking? Smartphone connectivity, obviously.

We can officially add toothbrushes to the internet of things: Procter & Gamble is now the second company to announce a Bluetooth-enabled electric toothbrush, and in June it will beat the previously unveiled Kolibree to the market by several months. Both brands missed the boat on selling the first smartphone-connected toothbrush, as Beam started selling a non-electric version last year.

The Kolibree was touted as “a FitBit for your teeth” at this year’s Consumer Electronics Show. In other words, it will track how often you brush and how well you do it. That doesn’t seem like a product you should spend $199 on, unless you’ve got serious issues with remembering to brush. Proctor & Gamble’s Oral-B brand version seems much the same, though the makers promise it will make your dentist part of your oral routine.

Welcome to the future, where your dentist can yell at you every day. Oral-B

“Dentists always tell us: ‘People do a great job in the week before they come to visit us and in the week after they visit us,” Michael Cohen-Dumani, global associate director for Oral-B, told Reuters. “But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss.” The toothbrush, he said, will allow your dentist to keep tabs—and to tell you which areas of your mouth need more attention. The app will guide your brushing, he said, and you’ll “be able to fully personalize the brushing routine for you,” because you totally can’t do that with a regular toothbrush. The product will cost about $219 in the US and $330 in the UK, which is a lot to pay for a babysitter. But the company says that testing showed an increase from under a minute of brushing time to over two minutes, on average.

As prices fall, we’ll expect everything to be connected to the internet—even our toothbrushes. By the time we can afford them, maybe smart toothbrushes will do something other than tell us to mind our back molars. The company is expected to officially unveil the device this week at the Mobile World Congress. While you’re waiting, check out Oral-B’s ConnectedToothbrush.com for more of this utterly delightful nonsense:

Can’t look away. Oral-B

Republished with permission from Quartz. Read the original here.

(Image via Alliance/Shutterstock.com)

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • Data-Centric Security vs. Database-Level Security

    Database-level encryption had its origins in the 1990s and early 2000s in response to very basic risks which largely revolved around the theft of servers, backup tapes and other physical-layer assets. As noted in Verizon’s 2014, Data Breach Investigations Report (DBIR)1, threats today are far more advanced and dangerous.

    Download
  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

    Download
  • PIV- I And Multifactor Authentication: The Best Defense for Federal Government Contractors

    This white paper explores NIST SP 800-171 and why compliance is critical to federal government contractors, especially those that work with the Department of Defense, as well as how leveraging PIV-I credentialing with multifactor authentication can be used as a defense against cyberattacks

    Download
  • Toward A More Innovative Government

    This research study aims to understand how state and local leaders regard their agency’s innovation efforts and what they are doing to overcome the challenges they face in successfully implementing these efforts.

    Download
  • From Volume to Value: UK’s NHS Digital Provides U.S. Healthcare Agencies A Roadmap For Value-Based Payment Models

    The U.S. healthcare industry is rapidly moving away from traditional fee-for-service models and towards value-based purchasing that reimburses physicians for quality of care in place of frequency of care.

    Download
  • GBC Flash Poll: Is Your Agency Safe?

    Federal leaders weigh in on the state of information security

    Download

When you download a report, your information may be shared with the underwriters of that document.