recommended reading

Teens Are Turning Away from Facebook Because Tumblr Is Real, and Parent-Free

Pan Xunbin/Shutterstock.com

Teenagers really are over Facebook. In February the social network warned investors that "our younger users ... are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook." And in April the investment bank Piper Jaffray reported that products and services like Tumblr and Twitter were further eroding Facebook's dominance among the Justin Bieber set. But why? Ina deep report published on Tuesday, Pew Research explains that teenagers departing the social network's blue confines are looking for something more... real. More authentic. Which, ironically, was the initial draw of Facebook, one of the first social networks to require real names.

Pew shows how Facebook has been slowly colonized by the very forces teens signed up to escape: watchful parents, too-old adults, and "drama" — nasty conversations that would never arise in real life. To contend with these annoying developments, teens aren't deleting their Facebook accounts; they're just using them less and less, spending more time on Twitter and Instagram, where conservations are limited to short-form text, links, and simple photos; or Tumblr, which emphasizes content over consolidated user profiles. Here's how one (anonymous) interviewee put it to Pew during a focus group:

Female (age 15): “I have a Facebook, a Tumblr, and Twitter. I don’t use Facebook or Twitter much. I rather use Tumblr to look for interesting stories. I like Tumblr because I don’t have to present a specific or false image of myself and I don’t have to interact with people I don’t necessarily want to talk to.”

Indeed, teenagers have become acutely aware of how social media alters our understanding of human identity. 

Read more on The Atlantic Wire

(Image via Pan Xunbin / Shutterstock.com)

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • It’s Time for the Federal Government to Embrace Wireless and Mobility

    The United States has turned a corner on the adoption of mobile phones, tablets and other smart devices, outpacing traditional desktop and laptop sales by a wide margin. This issue brief discusses the state of wireless and mobility in federal government and outlines why now is the time to embrace these technologies in government.

    Download
  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

    Download
  • A New Security Architecture for Federal Networks

    Federal government networks are under constant attack, and the number of those attacks is increasing. This issue brief discusses today's threats and a new model for the future.

    Download
  • Going Agile:Revolutionizing Federal Digital Services Delivery

    Here’s one indication that times have changed: Harriet Tubman is going to be the next face of the twenty dollar bill. Another sign of change? The way in which the federal government arrived at that decision.

    Download
  • Software-Defined Networking

    So many demands are being placed on federal information technology networks, which must handle vast amounts of data, accommodate voice and video, and cope with a multitude of highly connected devices while keeping government information secure from cyber threats. This issue brief discusses the state of SDN in the federal government and the path forward.

    Download
  • The New IP: Moving Government Agencies Toward the Network of The Future

    Federal IT managers are looking to modernize legacy network infrastructures that are taxed by growing demands from mobile devices, video, vast amounts of data, and more. This issue brief discusses the federal government network landscape, as well as market, financial force drivers for network modernization.

    Download

When you download a report, your information may be shared with the underwriters of that document.