Amplifiers for the human brain, designed to allow people with paralysis to interact with the world, aren’t the most easily understood technology. So g.tec, the company that makes them, has come up with the following creative marketing strategy: Convince us that we’ll soon be interacting with computers through thought alone.
Here, for example, is a university project in which a student uses his brain to control a Rube-Goldbergian sort of etch-a-sketch, allowing him to write—albeit very crudely and slowly—without picking up a pen. And today at tech fair CeBIT, the company unveiled a new application that allows people, able-bodied and not, to paint pictures without lifting a finger.
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