Facebook wants to make every user an advertiser

Mahesh Kumar/AP

The social network will begin rolling out a service that enables users to promote their status updates.

Facebook announced Wednesday that it was rolling a new service in 20 countries that would enable users to promote their status updates -- for a price. Starting soon, there will be a new button on each of your status updates that allows you to push that specific update out to more friends. To be more specific, it essentially juices the post's Edgerank, the algorithm that controls which posts show up when and where, and more or less turns you into an advertisers for your life. It costs $7. Every time.

With this new announcement, it's easy to jump to a very quick and somewhat troubling conclusion: Facebook wants to charge you to use Facebook. This is only sort of true. As the social network has said time and time again -- usually in response to rumors that it would start charging -- that the social network is a free service. You can sign up, create a profile, send some message, stalk some ex-girlfriends, and it doesn't cost a dime. But as the newly public Facebook struggles to find a revenue model that will satisfy it's shareholders and (God forbid) bring up its long-suffering stock price, it'sgoing to start experimenting.

Read more at The Atlantic Wire.