More hiring managers are using social media websites like Facebook and LinkedIn to connect with potential job candidates, but not as many are taking full advantage of the tools as you may think.
According to a new survey of 1,500 HR leaders and hiring managers in six countries by Dimensional Research and SuccessFactors, social media and mobile devices are being used by 39 percent of those surveyed to communicate with job candidates. LinkedIn and Facebook were the most popular social media tools, each used by 17 percent of those respondents, followed by texting (12 percent), Skype (10 percent) and Twitter (10 percent).
Social media and mobile devices are being used more heavily by HR leaders and hiring managers to actually identify potential job candidates, however. Fifty-one percent of respondents said they have used such tools and devices to identify job candidates, with resume search sites (24 percent), LinkedIn (24 percent), Facebook (23 percent) and Twitter (12 percent) being the most popular tools, the survey found.
“The hiring process is no longer just about the face-to-face or phone interview. In some industries and regions, leveraging mobile, social media and online tools is a regular part of the recruiting process,” said Dr. Karie Willyerd, chief learning officer of SuccessFactors. “Companies that don’t embrace these tools risk being left behind and losing strong candidates, especially when trying to grab the attention of the Millennial generation.”
Among employees who are hired, 82 percent ask for additional perks and benefits, including tech devices. For example, 17 percent of employees had requested smartphones and tablets for personal use, while other popular perks requested were free drinks (18 percent) and time off to volunteer (16 percent).
Meanwhile, the study identified several differences among the three generations in the workplace. For example, Millennial job candidates (those age 33 and younger) were most likely to request job training (40 percent), job perks (33 percent) and flexible work hours (23 percent), while Millennial employees were most likely to request mentoring opportunities (42 percent), training (35 percent) and non-scheduled bonuses (28 percent).
Generation X job candidates, however, were most likely to ask for higher pay (36 percent), hiring bonuses (29 percent) and higher jobtitles (24 percent), while Gen X employees were more likely to request promotions (44 percent), flexible work locations (39 percent) and non-scheduled bonuses (38 percent). Baby Boomers’ requests reflected their stage in nearing retirement, with the most popular benefits requested being more vacation time (12 percent), hiring bonuses (7 percent) and flexible work hours (7 percent) by job candidates. Boomer employees were most interested in reduced work hours (14 percent), extended leaves of absence (14 percent) and flexible work locations (7 percent).