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Time to Get App Savvy

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By Allan Holmes September 22, 2010

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The apps culture is here, according to the Pew Internet and American Life Project.

In a survey released on Wednesday, the project reported 29 percent of adult cell phone owners have downloaded apps to their phone. Of the 82% of adults today who are cell phone users, 43% have software applications or "apps" on their phones, according to the survey. The most popular apps are games, news and weather, and maps for navigation and searching, followed by social networking, music and entertainment apps.

This activity prompted Roger Entner, co-author of the report and senior vice president and head of research and insights for the telecom practice at Nielsen, to call the finding "pretty remarkable . . . if you consider that there was no apps culture until two years ago."

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