Younger employees are leading the way when it comes to adopting social media and other technologies at companies, The Wall Street Journal reports. Twenty-something staffers, for example, are mentoring their bosses on how to import e-mail contacts into a LinkedIn account, creating fan pages on Facebook, or finding applications that can be used to market a company, the article states.
I find it interesting that young people are leading the Web 2.0 transformation at companies, since I've learned from my research and interviews in recent months that it's really the mid-level employees leading such changes at federal agencies. What generation is driving the change at your agency?
Brittany Ballenstedt
Brittany Ballenstedt writes Nextgov's Wired Workplace blog, which delves into the issues facing employees who work in the federal information technology sector. Before joining Nextgov, Brittany covered federal pay and benefits issues as a staff correspondent for Government Executive and served as an associate editor for National Journal's Technology Daily. She holds a bachelor's degree in journalism from Mansfield University and originally hails from Pennsylvania. She currently lives near Travis Air Force Base, Calif., where her husband is stationed.
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