Pear Analytics, a San Antonio-based research firm, recently released a study examining how people are using Twitter.
Their initial hypothesis was intended to prove that Twitter was being used largely for senseless babble or self-promotion, and while babble made up more than 40 percent of tweets, the researchers found that more than 37 percent of tweets were conversational and almost 9 percent had pass-along value. Only 5.85 percent of tweets were for self-promotion, the study found. As Twitter continues to evolve, not only as a brand but from a user's perspective, it is likely that usage patterns will change, the study concluded.
While the study shows that Twitter has generated some pass-along value, it also shows that it has been used largely for self promotion, babble and spam. So what does this mean for federal agencies, which are moving quickly to adopt Twitter feeds? How will its usage patterns change, especially as the government begins to see its value?
Brittany Ballenstedt
Brittany Ballenstedt writes Nextgov's Wired Workplace blog, which delves into the issues facing employees who work in the federal information technology sector. Before joining Nextgov, Brittany covered federal pay and benefits issues as a staff correspondent for Government Executive and served as an associate editor for National Journal's Technology Daily. She holds a bachelor's degree in journalism from Mansfield University and originally hails from Pennsylvania. She currently lives near Travis Air Force Base, Calif., where her husband is stationed.
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