recommended reading

FDA Wants to Track its Social Media Reach

Carsten Reisinger/Shutterstock.com

The Food and Drug Administration is in the market for a digital tool to monitor how well it’s getting its message out through social media and whether the public’s response is positive or negative, solicitation documents show.

FDA’s external affairs office would use the proposed tool to track how often people share tweets and Facebook posts about its programs, which social media platforms they use to share the information, where they're doing it and what language the sharers are using, according to the sources sought notice published on Monday.

The agency also wants to “monitor overall conversations to see what the public is discussing about our work, answer questions for them, and develop consumer content for FDA.GOV and our social media channels,” the notice states.  

A sources sought notice doesn’t obligate the government to make any purchases.

“By monitoring the success and failure of our messages via measurement and sentiment, we can plan more useful strategies to serve our audiences,” the agency said.

The system should also track keywords identified by FDA and “provide a first glance at whether the chatter about FDA topic is positive, negative, or neutral with automated sentiment analysis,” the notice said.

The General Services Administration has encouraged agencies to use metrics and analysis to ensure their social media outreach efforts are as effective as possible. Agencies have found trouble in the past, though, when Congress thought their social media monitoring efforts encroached on the public’s privacy.

Some members of a House panel on counterterrorism and intelligence were livid in 2012, for example, after learning a Homeland Security Department contractor had used social media sentiment analysis to gauge Standish, Mich., residents’ thoughts about a short-lived proposal to move Guantanamo Bay prisoners to an area prison.

(Image via Carsten Reisinger/Shutterstock.com)

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • Modernizing IT for Mission Success

    Surveying Federal and Defense Leaders on Priorities and Challenges at the Tactical Edge

    Download
  • Communicating Innovation in Federal Government

    Federal Government spending on ‘obsolete technology’ continues to increase. Supporting the twin pillars of improved digital service delivery for citizens on the one hand, and the increasingly optimized and flexible working practices for federal employees on the other, are neither easy nor inexpensive tasks. This whitepaper explores how federal agencies can leverage the value of existing agency technology assets while offering IT leaders the ability to implement the kind of employee productivity, citizen service improvements and security demanded by federal oversight.

    Download
  • Effective Ransomware Response

    This whitepaper provides an overview and understanding of ransomware and how to successfully combat it.

    Download
  • Forecasting Cloud's Future

    Conversations with Federal, State, and Local Technology Leaders on Cloud-Driven Digital Transformation

    Download
  • IT Transformation Trends: Flash Storage as a Strategic IT Asset

    MIT Technology Review: Flash Storage As a Strategic IT Asset For the first time in decades, IT leaders now consider all-flash storage as a strategic IT asset. IT has become a new operating model that enables self-service with high performance, density and resiliency. It also offers the self-service agility of the public cloud combined with the security, performance, and cost-effectiveness of a private cloud. Download this MIT Technology Review paper to learn more about how all-flash storage is transforming the data center.

    Download

When you download a report, your information may be shared with the underwriters of that document.