recommended reading

Nevermind: Facebook Is Keeping Track of What You Buy at the Drugstore

Timur Emek/AP

It took Facebook about six months to start using all that offline consumer data it's made deals for for more than just "research" and put all that rewards cards information to good lucrative use. With its new "ad effectiveness" program Facebook will serve specific ads that reflect your specific offline shopping habits, a set-up that ranges from creepy to uncomfortable.

Since announcing its partnership with Datalogix, a company that uses rewards card data from drugstores to track what people buy in offline retail stores, Facebook has partnered up with two similar firms Epsilon and Acxiom and has now started using all this information to serve more accurate ads, according to The New York Times's Somini Sengupta. Someone who bought Tums at CVS, for example, might start seeing ads for other digestive products on Facebook. Another person who bought a Ford five years ago, might start seeing ads new car ads because that's when people often think about trading in for a new model.

Our "IRL" shopping habits have officially made their way to the social network's money-making scheme—a pretty big departure from all this information just being used as anonymized data to see if ads are working. 

Read the whole story on The Atlantic Wire. 

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • Modernizing IT for Mission Success

    Surveying Federal and Defense Leaders on Priorities and Challenges at the Tactical Edge

    Download
  • Communicating Innovation in Federal Government

    Federal Government spending on ‘obsolete technology’ continues to increase. Supporting the twin pillars of improved digital service delivery for citizens on the one hand, and the increasingly optimized and flexible working practices for federal employees on the other, are neither easy nor inexpensive tasks. This whitepaper explores how federal agencies can leverage the value of existing agency technology assets while offering IT leaders the ability to implement the kind of employee productivity, citizen service improvements and security demanded by federal oversight.

    Download
  • Effective Ransomware Response

    This whitepaper provides an overview and understanding of ransomware and how to successfully combat it.

    Download
  • Forecasting Cloud's Future

    Conversations with Federal, State, and Local Technology Leaders on Cloud-Driven Digital Transformation

    Download
  • IT Transformation Trends: Flash Storage as a Strategic IT Asset

    MIT Technology Review: Flash Storage As a Strategic IT Asset For the first time in decades, IT leaders now consider all-flash storage as a strategic IT asset. IT has become a new operating model that enables self-service with high performance, density and resiliency. It also offers the self-service agility of the public cloud combined with the security, performance, and cost-effectiveness of a private cloud. Download this MIT Technology Review paper to learn more about how all-flash storage is transforming the data center.

    Download

When you download a report, your information may be shared with the underwriters of that document.