recommended reading

Analysis: Is big data to Barack Obama what big oil was to George W. Bush?

Obama met with tech officials including Facebook's Mark Zuckerberg and Google's Eric Schmidt in 2011.

Obama met with tech officials including Facebook's Mark Zuckerberg and Google's Eric Schmidt in 2011. // White House photo

When the White House unveiled its new privacy bill of rights, almost exactly one year ago, the event was heralded by one consumer advocate as “the clearest articulation of the right to privacy by a US president in history.” But attention quickly shifted to the the bill’s limitations. Users could opt out of targeted ads, but this alone wouldn’t end ad tracking. The bill relied too heavily on voluntary commitments by advertisers like Google and Facebook. And though the bill was strong on “rights,” it lacked details on implementation and enforcement. Critics also pointed out that the American Commerce Department, which represents American businesses—not consumers—had spearheaded the bill and was in charge of developing the policies meant to enforce it.

Now, one year later, as Europe reviews its own wide-ranging privacy legislation for implementation, Silicon Valley is sending hordes of lobbyists across the Atlantic. And the Commerce Department is at it again, leading the charge in Brussels.

Two requirements in the proposed EU laws stick like thorns in the side of the American data collection industry: one, that tech firms receive prior approval (i.e., informed consent) from users before collecting their personal data, and two, that the refusal of data tracking be an accessible and irreversible option. Silicon Valley, which has built a thriving global business around targeted ads and data brokering, is understandably antsy.

Read more at Quartz.

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • Data-Centric Security vs. Database-Level Security

    Database-level encryption had its origins in the 1990s and early 2000s in response to very basic risks which largely revolved around the theft of servers, backup tapes and other physical-layer assets. As noted in Verizon’s 2014, Data Breach Investigations Report (DBIR)1, threats today are far more advanced and dangerous.

    Download
  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

    Download
  • PIV- I And Multifactor Authentication: The Best Defense for Federal Government Contractors

    This white paper explores NIST SP 800-171 and why compliance is critical to federal government contractors, especially those that work with the Department of Defense, as well as how leveraging PIV-I credentialing with multifactor authentication can be used as a defense against cyberattacks

    Download
  • Toward A More Innovative Government

    This research study aims to understand how state and local leaders regard their agency’s innovation efforts and what they are doing to overcome the challenges they face in successfully implementing these efforts.

    Download
  • From Volume to Value: UK’s NHS Digital Provides U.S. Healthcare Agencies A Roadmap For Value-Based Payment Models

    The U.S. healthcare industry is rapidly moving away from traditional fee-for-service models and towards value-based purchasing that reimburses physicians for quality of care in place of frequency of care.

    Download
  • GBC Flash Poll: Is Your Agency Safe?

    Federal leaders weigh in on the state of information security

    Download

When you download a report, your information may be shared with the underwriters of that document.