If you've been a Google Chrome or Firefox devotee, it might be time to switch browsers.
Along with some new MacBook laptops and a new iPad, Apple announced at its Worldwide Developers Conference it is making some changes to its Safari web browser.
The updated Safari will be a part of Apple's new operating system High Sierra.
The new and improved browser will have a speed boost and will automatically block videos that play on their own. Apple is also adding a key privacy feature it has dubbed "intelligent tracking prevention."
Using machine learning technology, the browser will identify websites that track your browsing data and stop them in their tracks.
What does this mean in a practical sense? You might be less likely to see your searches on Amazon show up on social media feeds.
“It’s not about blocking ads; the web behaves as it always did, but your privacy is protected,” said Apple’s senior vice president of software engineering, Craig Federighi.