The data revolution is helping every industry take giant leaps forward, with healthcare as a prime example. Digitalization is rapidly changing the healthcare industry. With proliferation of data becoming available, analytics of medical information is allowing improved diagnostics, therapy, development of personalized medicines, and overall better experiences delivered by pharma, retail, and various other industries. While there is still much work to be done, this could potentially help provide unprecedented treatment and care, leading to better patient outcomes and lower health costs. Download this white-paper asset to learn how Acxiom is leading the way!