recommended reading

Google Still Hasn’t Found a Way to Master Mobile

Paul Sakuma/AP file photo

The numbers: Good. The search giant reported net income for the first quarter of $3.35 billion, up 16% from the prior year. Sales, excluding the costs of payments to partner sites for traffic, amounted to $11.01 billion, up about 35% from the same period last year but a bit shy of the $11.15 billion analysts expected, according to FactSet.

The takeaway: Google still hasn’t mastered mobile. But then again, nobody has. Cost per click—a metric that actually measures the price advertisers pay Google each time their ads are clicked on—decreased roughly 4% versus the first quarter of 2012. That reflects the lower rates that advertisers pay for mobile ads. That followed a 6% year-on-year decline in cost per click that Google reported last quarter. Meanwhile, more and more of Google’s traffic is going mobile.

Read more at Quartz.

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • Data-Centric Security vs. Database-Level Security

    Database-level encryption had its origins in the 1990s and early 2000s in response to very basic risks which largely revolved around the theft of servers, backup tapes and other physical-layer assets. As noted in Verizon’s 2014, Data Breach Investigations Report (DBIR)1, threats today are far more advanced and dangerous.

    Download
  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

    Download
  • PIV- I And Multifactor Authentication: The Best Defense for Federal Government Contractors

    This white paper explores NIST SP 800-171 and why compliance is critical to federal government contractors, especially those that work with the Department of Defense, as well as how leveraging PIV-I credentialing with multifactor authentication can be used as a defense against cyberattacks

    Download
  • Toward A More Innovative Government

    This research study aims to understand how state and local leaders regard their agency’s innovation efforts and what they are doing to overcome the challenges they face in successfully implementing these efforts.

    Download
  • From Volume to Value: UK’s NHS Digital Provides U.S. Healthcare Agencies A Roadmap For Value-Based Payment Models

    The U.S. healthcare industry is rapidly moving away from traditional fee-for-service models and towards value-based purchasing that reimburses physicians for quality of care in place of frequency of care.

    Download
  • GBC Flash Poll: Is Your Agency Safe?

    Federal leaders weigh in on the state of information security

    Download

When you download a report, your information may be shared with the underwriters of that document.