recommended reading

The iPad Mini did not break a weekend sales record

Wong Maye-E/AP

Now we know what "sold out" meansApple says it sold 3 million iPad Minis and fourth generation iPads in 3 days, which it spins as record-breaking as "double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March." But it's not. On the Monday following the Apple's Friday release of the 3rd generation iPad last March, the company also sold "three million of its incredible new iPad." That was total sales for its then-newest iPad model, Wi-Fi and 3G. The figure out today, however, includes both the Mini and the refresh of the bigger tablet, and it's compared to a lower base: just the Wi-Fi version of the 3rd generation iPad. So what does that mean for the Mini? Apple does not say. They are bundling Mini sales in with 4th generation iPad sales, so they could have sold 2,999,999 Minis and just one regular iPad, and the Mini still would not have topped the iPad sales from last March. (Obviously, the real numbers are split more evenly than that.) These lackluster numbers match thereportedly shorter fanboy lines we heard about last week. 

Yet, this isn't necessarily a bad thing, said one analyst last week. Gene Munster expects this tablet to have a slow build. "We believe that over time that will change, and consumers will gradually realize the benefits of the smaller form factor iPad, which will drive adoption, although it may not take form in lines for tomorrow's launch," he said.

Read more at The Atlantic Wire

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • Modernizing IT for Mission Success

    Surveying Federal and Defense Leaders on Priorities and Challenges at the Tactical Edge

    Download
  • Communicating Innovation in Federal Government

    Federal Government spending on ‘obsolete technology’ continues to increase. Supporting the twin pillars of improved digital service delivery for citizens on the one hand, and the increasingly optimized and flexible working practices for federal employees on the other, are neither easy nor inexpensive tasks. This whitepaper explores how federal agencies can leverage the value of existing agency technology assets while offering IT leaders the ability to implement the kind of employee productivity, citizen service improvements and security demanded by federal oversight.

    Download
  • Effective Ransomware Response

    This whitepaper provides an overview and understanding of ransomware and how to successfully combat it.

    Download
  • Forecasting Cloud's Future

    Conversations with Federal, State, and Local Technology Leaders on Cloud-Driven Digital Transformation

    Download
  • IT Transformation Trends: Flash Storage as a Strategic IT Asset

    MIT Technology Review: Flash Storage As a Strategic IT Asset For the first time in decades, IT leaders now consider all-flash storage as a strategic IT asset. IT has become a new operating model that enables self-service with high performance, density and resiliency. It also offers the self-service agility of the public cloud combined with the security, performance, and cost-effectiveness of a private cloud. Download this MIT Technology Review paper to learn more about how all-flash storage is transforming the data center.

    Download

When you download a report, your information may be shared with the underwriters of that document.