The State Department’s consular affairs bureau is in the market for a new social media platform to help it target travel warnings and other news to different audiences, solicitation documents show.
The consular affairs bureau is responsible for providing warnings to Americans abroad or who are considering visiting unsafe or unstable nations.
The new platform must allow bureau employees worldwide to post to multiple social media at once and to schedule posts in advance, according to the request for information posted Tuesday.
The platform also must produce advanced analytics reports so consular affairs workers can evaluate how widely their posts are being circulated and whether they’re reaching the desired audience.
Increasing the use of standards and analytics in social media is a major goal for new media managers during the next presidential term.
(Image via Velychko/Shutterstock.com)
sponsored
Event: Digital Government Success: Meeting the Call for 21st Century Government
Performance Analytics: What It Means for Your Agency
What Big Data Means for TSA & Airport Security
How DHS is Mondernzing Mobile Procurement
JOIN THE DISCUSSION
By using this service you agree not to post material that is obscene, harassing, defamatory, or otherwise objectionable. Although Nextgov does not monitor comments posted to this site (and has no obligation to), it reserves the right to delete, edit, or move any material that it deems to be in violation of this rule.