Which means that NASA's publicity, increasingly, has a little less to do with encouraging familiarity and a little more to do with the disruption of it. Now that the world is flooded with pictures of Bradbury Landing and Mount Sharp and the rocky terrain of a dusty planet, how do you keep Mars's erstwhile exoticism alive in the public mind? How do you balance exposure against excitement?
Here's one way: NASA just published a 3D image of the Martian surface. Yep: old-school 3D, the kind of disordered and disorienting-to-the-naked-eye rendering that, as NASA points out, "requires viewing with the traditional red-blue 3-D glasses, with red going over the left eye."