Rob O'Keefe writes at the TMP TalentBrew blog that the question, "How's work?" is no longer one brought up only in conversation among friends, but one that's happening everywhere, everyday -- through professional and social networks.
Whatever the medium and whatever the answer, O'Keefe writes, it's going to leave an impression, and someone is going to walk away with an idea about an employer, company or organization. "We need to affect them not with academic jargon that raises eyebrows, but with conversation that creates interest, the kind of conversations that people really respond to," he writes.
Many have focused on the importance of better branding federal agencies by detailing agency missions, benefits, news and career opportunities. Steve Ressler, founder of Young Government Leaders and GovLoop, a social networking site for federal employees, noted earlier this month that GovLoop is creating a forum for agencies to do just that.
For example, if someone at the General Services Administration needs to hire acquisition workers, he said, the agency can connect, collaborate and promote its brand with potential hires through social networking sites like GovLoop. How is your federal agency increasing its brand recognition through online networks? As a federal employee, how are you answering the "How's work?" question and promoting your agency's brand on social networks?
Brittany Ballenstedt
Brittany Ballenstedt writes Nextgov's Wired Workplace blog, which delves into the issues facing employees who work in the federal information technology sector. Before joining Nextgov, Brittany covered federal pay and benefits issues as a staff correspondent for Government Executive and served as an associate editor for National Journal's Technology Daily. She holds a bachelor's degree in journalism from Mansfield University and originally hails from Pennsylvania. She currently lives near Travis Air Force Base, Calif., where her husband is stationed.
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