recommended reading

Flagging Tweets Didn't Weigh Down Late Obamacare Enrollments


Nearly 1 million additional Americans registered for Obamacare health insurance coverage between the original close of enrollment on March 31 and Thursday, when the Obama administration announced late registrants had brought its tally up past 8 million enrollees.

That final surge took place without the massive social media push that defined the Obamacare campaign during its final, successful month in March.

During March 27 and 28, for example -- the Thursday and Friday before the enrollment deadline -- the White House’s official Twitter account tweeted or retweeted 24 times about Obamacare enrollment.

By contrast, the White House tweeted only four times about Obamacare on April 3 and 4. That was the Thursday and Friday after the deadline but when people were still completing applications or registering if they’d been shut out of during the enrollment surge.

A Nextgov analysis using the open social media tool Topsy tells a broader story. The Obama administration’s #getcovered hashtag was tweeted just under 17,800 times on March 31, the enrollment deadline, up from a daily average of about 5,823 during the prior week, Nextgov found.

During the week beginning April 1, the hashtag was tweeted an average of 790 times, or about 14 percent as much as the previous week.

Check out more details below. 

(Image via Kiev/

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats


Close [ x ] More from Nextgov

Thank you for subscribing to newsletters from
We think these reports might interest you:

  • Data-Centric Security vs. Database-Level Security

    Database-level encryption had its origins in the 1990s and early 2000s in response to very basic risks which largely revolved around the theft of servers, backup tapes and other physical-layer assets. As noted in Verizon’s 2014, Data Breach Investigations Report (DBIR)1, threats today are far more advanced and dangerous.

  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

  • PIV- I And Multifactor Authentication: The Best Defense for Federal Government Contractors

    This white paper explores NIST SP 800-171 and why compliance is critical to federal government contractors, especially those that work with the Department of Defense, as well as how leveraging PIV-I credentialing with multifactor authentication can be used as a defense against cyberattacks

  • Toward A More Innovative Government

    This research study aims to understand how state and local leaders regard their agency’s innovation efforts and what they are doing to overcome the challenges they face in successfully implementing these efforts.

  • From Volume to Value: UK’s NHS Digital Provides U.S. Healthcare Agencies A Roadmap For Value-Based Payment Models

    The U.S. healthcare industry is rapidly moving away from traditional fee-for-service models and towards value-based purchasing that reimburses physicians for quality of care in place of frequency of care.

  • GBC Flash Poll: Is Your Agency Safe?

    Federal leaders weigh in on the state of information security


When you download a report, your information may be shared with the underwriters of that document.