Big Data

Here's How to Opt Out of Facebook's Snooping Your Web History

Joerg Koch/AP

This week, Facebook announced it was expanding its evil empire adding targeted advertising based on your browsing history. Thankfully, they also give you the option to avoid it.

While Facebook's new advertising setup allows you more control over how they use your data, it also allows Facebook to collect more of your data. While you can limit your digital habits and some settings, your data and history are still being cached and shared. To keep your browsing history safe from Facebook's advertisers, you have to actively opt-out. 

Here's how to do that. 

Note: In order to do this, please turn off AdBlock Plus or any other program you may be running that disables cookies. If you clear your cookies regularly, you will need to repeat the opt-out process, every time you do so.

1. Go to Digital Advertising Alliance

2. Find Facebook on the long list of "Companies Customizing Ads For Your Browser"

Be patient. The tool can take some time to scan your browser.

3. Check off the box for Facebook (and any other sites you don't want following you) and press "Submit your choices"

4. Bask in the glory of not being (even more) monitored by Facebook

Or you can just welcome our new Facebook overlords and accept their constant presence in your life. I browse dolphin websites a lot, Zuckerberg. Enjoy.

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