“Visual analytics for everyone,” proclaims Tableau Software’s homepage. True to its word, the company makes software for creating maps and charts that is both free and Luddite-proof—enough, at least, to be popular among reporters at the Wall Street Journal and the Huffington Post, as VentureBeat reports. Its bread and butter, though, is more sophisticated business analytics software and services, lumping Tableau firmly in with the Big Data business that everyone is getting so excited about these days.
Tuesday’s announcement of Tableau’s impending NYSE IPO won’t do anything to still that zeal. The Seattle-based company, which will trade under the ticker “DATA,” will raise $150 million through a public listing to make good on its promise of tech-y populism and commodified Big Data service.