recommended reading

Three big questions about Obama's massive voter database

Vacclav/Shutterstock.com

President Obama's re-election campaign is reportedly building a massive database of information about potential supporters.

The database seems to bring together information about supporters gathered from all branches of the campaign -- everything from an individual's donation records to volunteer activity to online interactions with the campaign -- aimed at allowing the campaign to personalize every interaction with potential supporters.

Earlier this month, we built an interactive graphic showing how different Obama supporters received different variations of the same email -- one way that the campaign may be using data to personalize messages.

The reason we can't speak with certainty about the campaign's database is because Obama's campaign won't talk about it. Citing concerns about letting Republicans learn their tactics, the Obama campaign declined our request for comment -- just as they have with other outlets -- about what data the campaign collects and what they're doing with it. The campaign did emphasize to us that, regardless of what information they gather, it has never sold voter data or shared its voter database with other candidates.

For a guide to what we know -- and what we don't -- about the information Obama is collecting about voters, read the full story here.

(Image via Vacclav /Shutterstock.com)

Threatwatch Alert

Thousands of cyber attacks occur each day

See the latest threats

JOIN THE DISCUSSION

Close [ x ] More from Nextgov
 
 

Thank you for subscribing to newsletters from Nextgov.com.
We think these reports might interest you:

  • It’s Time for the Federal Government to Embrace Wireless and Mobility

    The United States has turned a corner on the adoption of mobile phones, tablets and other smart devices, outpacing traditional desktop and laptop sales by a wide margin. This issue brief discusses the state of wireless and mobility in federal government and outlines why now is the time to embrace these technologies in government.

    View
  • Featured Content from RSA Conference: Dissed by NIST

    Learn more about the latest draft of the U.S. National Institute of Standards and Technology guidance document on authentication and lifecycle management.

    View
  • A New Security Architecture for Federal Networks

    Federal government networks are under constant attack, and the number of those attacks is increasing. This issue brief discusses today's threats and a new model for the future.

    View
  • Going Agile:Revolutionizing Federal Digital Services Delivery

    Here’s one indication that times have changed: Harriet Tubman is going to be the next face of the twenty dollar bill. Another sign of change? The way in which the federal government arrived at that decision.

    View
  • Software-Defined Networking

    So many demands are being placed on federal information technology networks, which must handle vast amounts of data, accommodate voice and video, and cope with a multitude of highly connected devices while keeping government information secure from cyber threats. This issue brief discusses the state of SDN in the federal government and the path forward.

    View
  • The New IP: Moving Government Agencies Toward the Network of The Future

    Federal IT managers are looking to modernize legacy network infrastructures that are taxed by growing demands from mobile devices, video, vast amounts of data, and more. This issue brief discusses the federal government network landscape, as well as market, financial force drivers for network modernization.

    View

When you download a report, your information may be shared with the underwriters of that document.